One of the strongest positive messages for Ashlee Adams is that she is a mother and a small business owner, not a politician, who knows firsthand the impact the rising prices have had on North Carolina families. Ashlee believes the best way to help North Carolina families dealing with rising prices is to cut taxes so families can keep more of their hard-earned money.

• 57% of voters said they were more likely to vote for Ashlee Adams after learning this (38% much more likely).
• 56% of Unaffiliated voters said they were more likely to vote for Ashlee Adams after learning this (31% much more likely).
• 61% of white women said they were more likely to vote for Ashlee Adams after learning this (36% much more likely).
• 62% of undecided voters said they were more likely to vote for Ashlee Adams after learning this.
• 62% of persuadable voters said they were more likely to vote for Ashlee Adams after learning this.
• 77% of voters who moved to Ashlee Adams on the informed ballot said they were more likely to vote for her after learning this.

Another strong positive message for Ashlee Adams is that she will fight to end sanctuary cities in North Carolina and require sheriffs to cooperate with federal immigration officials when detaining illegal immigrants charged with crimes.

• 54% of voters said they were more likely to vote for Ashlee Adams after learning this (37% much more likely).
• 49% of Unaffiliated voters said they were more likely to vote for Ashlee Adams after learning this (29% much more likely).
• 55% of white women said they were more likely to vote for Ashlee Adams after learning this (35% much more likely).
• 55% of undecided voters said they were more likely to vote for Ashlee Adams after learning this.
• 60% of persuadable voters said they were more likely to vote for Ashlee Adams after learning this.
• 85% of voters who moved to Ashlee Adams on the informed ballot said they were more likely to vote for her after learning this. 

Another strong positive message for Ashlee Adams is that she opposes allowing biological males from participating in girls’ and women’s sports in middle school, high school, and college in North Carolina.

• 52% of voters said they were more likely to vote for Ashlee Adams after learning this (40% much more likely).
• 52% of Unaffiliated voters said they were more likely to vote for Ashlee Adams after learning this (38% much more likely).
• 51% of white women said they were more likely to vote for Ashlee Adams after learning this (35% much more likely).
• 49% of undecided voters said they were more likely to vote for Ashlee Adams after learning this.
• 58% of persuadable voters said they were more likely to vote for Ashlee Adams after learning this.
• 70% of voters who moved to Ashlee Adams on the informed ballot said they were more likely to vote for her after learning this.

One of the strongest negative messages that causes voters to dislike Terence Everitt is his vote to allow biological males should be able to participate in girls’ and women’s sports in middle school, high school, and college. (Citation: H547, 8/16/23)

• Overall, 59% of voters said they were less likely to vote for Terence Everitt after learning this (47% much less likely).
• 53% of Unaffiliated voters said they were less likely to vote for Terence Everitt after learning this (40% much less likely).
• 61% of white women said they were less likely to vote for Terence Everitt after learning this (48% much less likely).
• 72% of undecided voters said they were less likely to vote for Terence Everitt after learning this.
• 68% of persuadable voters said they were less likely to vote for Terence Everitt after learning this.
• 88% of voters who moved to Ashlee Adams on the informed ballot said they were less likely to vote for Terence Everitt after learning this.

Another strong negative message that causes voters to dislike Terence Everitt is his vote for puberty-blockers, cross-sex hormones, and gender transitioning for minor children. (Citation: H808, 8/16/23)

• Overall, 58% of voters said they were less likely to vote for Terence Everitt after learning this (52% much less likely).
• 52% of Unaffiliated voters said they were less likely to vote for Terence Everitt after learning this (46% much less likely).
• 69% of white women said they were less likely to vote for Terence Everitt after learning this (65% much less likely).
• 56% of undecided voters said they were less likely to vote for Terence Everitt after learning this.
• 60% of persuadable voters said they were less likely to vote for Terence Everitt after learning this.
• 71% of voters who moved to Ashlee Adams on the informed ballot said they were less likely to vote for Terence Everitt after learning this.

Another strong negative message that causes voters to dislike Terence Everitt is this: “While North Carolina families are struggling with rising prices, Terence Everitt voted to more than double the cost of monthly electric bills OR Terence Everitt voted to increase the cost of electricity by over $6 billion.” (Citation: H479 amendment 1, 5/2/19)

• Overall, 61% of voters said they were less likely to vote for Terence Everitt after learning this (46% much less likely).
• 50% of Unaffiliated voters said they were less likely to vote for Terence Everitt after learning this (37% much less likely).
• 62% of white women said they were less likely to vote for Terence Everitt after learning this (49% much less likely).
• 44% of undecided voters said they were less likely to vote for Terence Everitt after learning this.
• 64% of persuadable voters said they were less likely to vote for Terence Everitt after learning this.
• 86% of voters who moved to Ashlee Adams on the informed ballot said they were less likely to vote for Terence Everitt after learning this.

Another strong negative message that causes voters to dislike Terence Everitt is this: “Terence Everitt pledged to defund the police, and he voted against increasing penalties for rioting, destroying property, and assaulting emergency personnel.” (Citation: H805, 5/10/21; Everitt signed a pledge in 2020 for the Future Now Fund which included measures for defunding the police, eliminating a revenue source for police training and police retirement, and ending cash bail, Foundation for Research on Equal Opportunity, 9/24/20)

• Overall, 55% of voters said they were less likely to vote for Terence Everitt after learning this (46% much less likely).
• 48% of Unaffiliated voters said they were less likely to vote for Terence Everitt after learning this (43% much less likely).
• 56% of white women said they were less likely to vote for Terence Everitt after learning this (51% much less likely).
• 60% of undecided voters said they were less likely to vote for Terence Everitt after learning this.
• 56% of persuadable voters said they were less likely to vote for Terence Everitt after learning this.
• 72% of voters who moved to Ashlee Adams on the informed ballot said they were less likely to vote for Terence Everitt after learning this.

There were other strong negative messages that work well as supporting details for further information along with the statements listed above for Terence Everitt:

• “Terence Everitt voted against investing $160 million in childcare access, maternal health care, paid parental leave for teachers and state employees, increased funding for foster care families, and scholarships for parents who are working to finish community college.” (Citation: S20, 5/16/23)
• “Terence Everitt voted to cut $20 million in education scholarship funding for low-income families.” (Citation: Turner amendment to H966, failed 54-60, 5/2/19)
• “Terence Everitt voted against the Parents’ Bill of Rights, which safeguards parents’ rights in their child’s education decisions and requires school officials to inform parents of physical and mental health issues concerning their child.” (Citation: S49, 8/16/23)

Finally, Terrance Everitt voted against legislation implementing lifetime GPS monitoring for convicted violent and repeat sex offenders. (Citation: S20, 5/16/23)