SD 07

Senate District 7 was considered a fringe-competitive district at the beginning of this campaign, but recent polling indicates that a slight improvement in the environment and major steps forward in defining Senator Jim Perry as a champion for Eastern North Carolina have essentially put this race away.

Image

Donna Lake

Donna Lake is challenging Sen. Jim Perry in SD7. Voters overwhelmingly disapprove of Lake after hearing the following messages:

Donna Lake supports a complete government takeover of the health care system—a plan which would eliminate all private and employer-provided health insurance plans, eliminate Medicaid, and cost $32 trillion, requiring the doubling of personal and business income taxes on every single American just to pay for it.

77%
of voters said they were less likely to vote for Donna Lake after learning this. This was the most persuasive negative message for soft Republicans, Democrats, and Unaffiliated voters.

Donna Lake wants to take our guns and opposes our Second Amendment right to bear arms and protect our families in our own homes.

70%
of voters said they were less likely to vote for Donna Lake after learning this. This was tied for the most effective message for white men over 55.

Donna Lake says that she was mobilized and energized by Reverend William Barber, who supports cutting the military by $350 billion and increasing taxes by over $880 billion.

67%
of voters said they were less likely to vote for Donna Lake after learning this. This was tied for the most effective message for white men over 55.

Donna Lake supports the extreme, job-killing New Green Deal, which would amount to a socialist takeover of the economy, comes with a $93 trillion price tag, would increase the costs on the average North Carolina household by $74,000 in its first year alone, and eliminate over a million high paying American jobs.

64%
of voters said they were less likely to vote for Donna Lake after learning this. This was the second-most persuasive message to Unaffiliated voters.

Donna Lake supports abolishing the Immigration and Customs Enforcement agency, also known as ICE—eliminating the federal law enforcement agency that pursues criminals and terrorists involved in breaking our immigration laws, drug trafficking, weapons smuggling, and human trafficking.

62%
of voters said they were less likely to vote for Donna Lake after learning this. This was the #1 negative message for white men 18-55.

Donna Lake supported a $32 million tax hike in Wayne County that the voters there rejected.

61%
of voters said they were less likely to vote for Donna Lake after learning this. Not surprisingly, this message resonated in the rural and suburban regions of Wayne County.
Image

Jim Perry

Voters overwhelmingly support Jim Perry after hearing these positive messages:

In the State Senate, Jim Perry voted to give North Carolina's teachers a pay raise, the sixth year in a row of teacher pay raises, and average teacher salaries are now $54,000.

75%
of voters were more likely to vote for Jim Perry after learning this.

In the State Senate, Jim Perry is fighting for our military and veterans, sponsoring bills to remove employment barriers for veterans and military spouses and increase access to scholarships to military families.

75%
of voters were more likely to vote for Jim Perry after learning this. This was the strongest positive message for soft Republicans and the second strongest for Democrats.

Jim Perry is fighting to keep North Carolinians safe from the coronavirus, helping to pass legislation that spends $50 million on personal protective equipment for first responders and healthcare providers, $110 million on vaccine research, testing, and contact tracing, and over $140 million to go to help hospitals on the front lines.

75%
of voters were more likely to vote for Jim Perry after learning this. This was the most persuasive message for Democrats.

Jim Perry has been focused on getting North Carolina's economy and businesses hit hard by the coronavirus the help they need. Perry pushed through legislation that creates a $125 million small business loan plan that will save jobs and get people back to work.

74%
of voters were more likely to vote for Jim Perry after learning this. This was the single most persuasive message to Unaffiliated voters.

Jim Perry cut state income taxes and made the first $21,500 of every North Carolina family's income completely tax-free.

63%
of voters were more likely to vote for Jim Perry after learning this. This message is particularly effective with soft Republican voters.

Jim Perry sponsored the Born Alive Abortion Survivors Protection Act, a bill that protects newborns who survive botched abortions and increases penalties for infanticide.

61%
of voters were more likely to vote for Jim Perry after learning this.

In the legislature, Jim Perry is fighting to allow churchgoers with concealed carry permits to be able to protect their fellow worshipers.

58%
of voters were more likely to vote for Jim Perry after learning this and an incredible 97% of white men ages 18-55 said they were more likely to vote for Perry after learning this.