2022 Races

Senate District 21

Voters need to learn more about Frank McNeill’s career as an oil executive.

Respondents who learned that ‘Frank McNeill is the president of an oil company in North Carolina that has profited and made millions off rising gasoline prices over the last year’, were 65% less likely to vote for him (42% much less likely). This was one of the most persuasive messages with the voters that moved to McInnis on the final ballot. It was also the top message with democrat and unaffiliated voters.

When respondents learned that ‘as a local elected official, Frank McNeill supported multiple fee increases on residents, increasing the size of Aberdeen’s budget by four times’, they were 59% less likely to vote for him (37% much less likely). This was one of the most persuasive messages with the voters that moved to McInnis on the final ballot. It was also the second-best message with democrat and unaffiliated voters.

Another persuasive message with the voters that moved to McInnis on the final ballot was ‘Frank McNeill has donated thousands of dollars to liberal politicians like New York Senator Chuck Schumer’.

Voters need to learn more about Tom McInnis’s accomplishments in the legislature.

Respondents who learned that ‘Tom McInnis cut state income taxes in half and made the first twenty-five thousand dollars of every North Carolina family’s income completely tax-free’ were 67% more likely to vote for McInnis (46% much more likely). This was the most persuasive message with voters that moved to McInnis on the final ballot and the second-best overall message with unaffiliated voters.

When respondents learned that ‘Tom McInnis has been fighting to keep college affordable to North Carolinians, helping pass the NC Promise program that set tuition costs at five hundred dollars per semester’, 70% indicated that they would be more likely to vote for McInnis. This was the top message with unaffiliated and white democrat voters.

Respondents also indicated they would be more likely to vote for McInnis after hearing that he ‘voted to help consumers dealing with inflation and rising energy costs by supporting a bill that guarantees the lowest rates on electricity for North Carolinians’ (69% more likely), and that ‘as Chairman of the Transportation Committee, Tom McInnis secured over two billion dollars for infrastructure projects, like roads, bridges, and buildings, all across our state’ (68% more likely).

RESEARCH